Your Business Name Doesn’t Have to Describe Your Business
Your business name doesn’t have to describe or even suggest what your business offers. Take Amazon as an example. Here we have the world’s largest retailer of books with no mention of books anywhere in the company name. Yet everyone knows they retail books. Although originally marketed as an online book retailer, Amazon now sells a whole range of non-book products including software and games.
The advantage of choosing a name like Amazon is that not only is it easy to remember and intriguing, but the name doesn’t restrict the future growth or diversity of the business. Richard Branson’s Virgin Group is similar.
Be imaginative and make sure whatever name you choose doesn’t restrict your future business by pigeon-holing you into something that’s too narrow.
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