Deciding on a Name for Your Business
Choosing the right name for your business is important and is something you need to really think about because whatever names you gives to your business will need to create the right image for potential customers.
Let’s say you’re planning to organize painting holidays in Cornwall. You could call your business simply ‘Painting Holidays in Cornwall’, but the obvious problem here is that it doesn’t give any more information than the obvious.
Before you go any further you need to ask yourself more questions about your proposed business:
- Are your holidays aimed at the budget-conscious artist looking for cheap hostel type accommodation with arranged visits to local beauty sites. Or at would-be artists looking for a luxury break, which includes painting tuition and pampering?
- Where in Cornwall are your holidays based?
- What’s your own painting expertise?
- Are painting holidays the only holidays you’re intending to run or will you include other holidays at some future date, such as creative writing courses?
Obviously you are never going to be able to answer all of these questions with the name of your business, but you can improve on the initial name by making it less restrictive and more imaginative.
One of the problems with the original name is that it concentrates on two words –‘painting’ and ‘holiday’.
Related posts:
- Tuition Business Regardless of what hobby you’re interested in, there will always...
- Hire Business Whatever your hobby, the chances are there will be something...
- Competitions You can run all sorts of hobby-based competitions, for example...
Comments
Please Tell me what is your opinion about my article above...