Beware of Choosing Cliché Names
It’s also a good idea to avoid choosing a cliche´ business name. By this I mean something like Green Fingers Gardening Company or Joe’s Bloomers, or Harriet’s Heavenly Pastries etc.
While names like these might seem like a good idea at the time just wait until you discover there’s already more than one of them in the country and suddenly your business isn’t unique after all.
Bargain Hunting
The exception to the rule is when you’re absolutely certain that what you’re offering is going to be cheaper than offered by most other retailers, you should include this information somewhere in your title.
Let’s say you’re planning to open an online fishing tackle shop where an offering rock bottom price is the basis of your marketing strategy.
The Fisherman’s Warehouse
Cheapest tackle online
Choosing to use a word like ‘warehouse’ as opposed to ‘shop’ suggests large quantities at low prices.
Personalizing The Name
You could also personalize your business name and call it something like Joe’s Fisherman’s Warehouse.
Some businesses are ideal for this sort of personalization, particularly if they involve looking after something that your customer treasures, like children, pets, gardens etc.
While John Browne’s Dog Walking Service might seem boring and unimaginative, it does suggest to potential customers that John Browne and not someone unknown to them will be looking after their dog. Including your own name in your business name can under the right circumstances create a feeling of trust, which brings credibility. So don’t be afraid to include your own name particularly if the business you’re planning to run involves looking after other people’s treasures.
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